New Delhi, March 29, 2024-House of Surya, a leading name in the Indian Ethnic Wear Industry, continues to soar to new heights with double digit retail growth, commitment to social responsibility, and a vision for global expansion. Under the leadership of Mr. Raghav Mittal, Managing Director of House of Surya, the brand has witnessed remarkable success in both domestic and international markets.
According to a latest report, the Indian ethnic wear market is expected to grow at a CAGR of 9.17% during the forecast period 2021-2026. However , House of Surya’s retail growth has been robust, with a steady 10% year-on-year increase. Mr. Raghav Mittal attributed this success to the strong appeal of the brand and the dedication of the team to deliver innovative designs and exceptional quality to customers.
“Our growth reflects the trust and preference of our customers for our exquisite collections, embodying timeless elegance and sophistication,” emphasized Mr Mittal.
In line with its commitment to social responsibility, House of Surya believes in giving back to society. As part of its CSR initiative, the brand is dedicated to empowering local communities by providing employment opportunities to weavers, artisans, and craftsmen from smaller towns. This not only preserves traditional craftsmanship but also contributes to the socio-economic development of these communities.
“The heart of House of Surya lies in empowering talented individuals and preserving traditional craftsmanship. Through our CSR initiatives, we aim to make a positive impact on society while creating exquisite fashion,” added Mr Mittal.
The wedding season turnover for House of Surya has seen remarkable growth compared to 2022, with sales soaring and a significant increase in numbers. This reflects the brand’s commitment to delivering unique wedding wear collections such as Raushan, Sajda, and Nazakat, which have become synonymous with luxury and elegance.
Looking ahead, House of Surya plans to expand its presence both domestically and internationally. With a focus on introducing the brand to new markets, the company aims to continue innovating and diversifying its product offerings to cater to the evolving needs of customers worldwide.
“Expanding our presence globally is a testament to the universal appeal of Indian craftsmanship and aesthetics. We are committed to showcasing the richness and diversity of Indian culture to global audiences,” said the Managing Director.
House of Surya has witnessed notable regional growth, particularly in regions where there is a growing appreciation for traditional Indian craftsmanship and aesthetics. The brand resonates strongly in entire North India, where there is a rich cultural heritage and a thriving fashion scene.
Internationally, the market for Indian wedding wear is flourishing, and House of Surya is at the forefront of showcasing the richness and diversity of Indian culture to global audiences. With exquisite collections and attention to detail, the brand has seen a significant increase in demand for its products in international markets.
“Our latest collections, Raushan, Sajda, and Nazakat, embody the timeless elegance and sophistication that House of Surya is known for. We are dedicated to providing our customers with a truly memorable and unforgettable shopping experience,” concluded Mr Mittal.
House Of Surya Pioneers Innovation And Social Impact With Double-Digit Growth In Ethnic Wear Industry