28th October, Sunday at Moonshine café & bar Andheri west, link road – Many affordable online and offline Fashion Brands came together to create direct contact between the brand and the customers at the fashion inferno-fashion bazaar.
Fashion Inferno is a platform & market place that aims at creating awareness of a brand in order to win new customers and strengthen the brand relationship with the already existing ones . The fashion Bazaar is to parallelly create a dance platform to add to the fun element and to pull more enthusiastic and excited youngsters to the Bazaar .
Fashion Inferno saw the Glittering presence of some known faces from Glamour & fashion Industry Mansi Moghe (Miss Diva 2013), Iris Maity, Geeta Handa, Ken Ferns, Tahir, Aakash Dadlani, Ajay Singh, Hansa, Akshita Agnihotri, Ashish and ilda, Aziz Zee, Shakir Shaikh, Deepshikha Nagpal, DJ Shiezwood, Saru Maini, Vinod Singh, Rakesh Paul, Vivek Ganapathy, Saiba, etc.
“Fashion Inferno is not just an exhibition. I want every guest to feel home and enjoy the good things around fashion shopping and dance. I personally believe that it’s the atmosphere that creates the experience for everyone, whether the Fashion Brand or the attendee or even the venue. We believe in Teamwork and like to help each other. I also strongly support the hidden talents in India which miss to have a physical outlet where they can showcase their talent. Our intention is to help them to be discovered, for which we have created parallelly a Talent Platform Showcase for those who would want to persue their talent as a career. We have tied up with The Integral Dance for the same” says one of the faces behind fashion inferno Sheela Tiruchi who has international modeling experience of 15 years and has worked with brands like L’Oreal Paris and Kingfisher Supermodels.
MTV India’s Next Topmodel Aakriti Anand, the other founder of Fashion Inferno who is a known name says,” Fashion inferno started with the compelling idea to give back something to the industry which has given me my career and fame. So we came up with the idea of promoting talented upcoming designers and online/offline brands by providing them a market place where fashion enthusiasts can shop their exclusive collections and brands get the reach to their potential customers. Generally people in India want to touch, feel and see the products before they purchase it online and thus the amalgamation of dance, style, fashion and glamour are all wrapped in our bazaar. We at Fashion Inferno help the brand to reach out to their Target Group and build trust in the brand by creating a physical outlet to showcase their products.”
This fashion bazaar caters to a diverse audience, particularly the fashion-conscious Mumbaikars who can now choose from a range of specially designed collection themselves and indulge in a set of dance activities.
————Kabir Ali